
Quality creation in universities based on customer needs
Seyed Ahmad Hashemi
Abstract
In the process of globalization quality is an important and effective factor and universities have entered to a new era in which competition and quality are the most important elements of it. In this regard the quality of education is the basic variable which plays important roles in the hidden competition between countries, as education goes beyond a social matter and it is turning to an economical matter and from one direction manager's attitude, action and decision-making toward quality, depends on their education. Quality has different definitions and according to input, process and output in a higher education we can define it differently but from different point of view and totally we should define quality in higher education based on elitism, individualism and socialism and evaluate universities. In the other hand with emphasize on TQM culture, quality means satisfying customer's need and manager's attention to satisfying customer needs is the final goal of qualities. In this essay attention was made to it as an important factor in qualitative and quantitative development in universities and finally present a model for improving quality and stable learner quality management.
Keywords quality, Customer , needs
كلام اول
رزومه اجرایی
رزومه علمی - اجرایی
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